Archives for posts with tag: community

Outsource Services Are Your Friend

Producing and delivering services has never been easier since the Internet has come along. There are many advantages to outsourcing services online which have led to a thriving outsourcing industry. It is quite possible to run a small business entirely online using only the expert skills available through temporary employment of freelancers at minimum cost. We see people doing this very thing now at Awesome Gig. Online technology permits the outsourcing of almost any service including what we offer such as Advertising, Link Building, SEO, Social Media Marketing, and many more. These services can be done remotely and delivered digitally so service providers can leverage the scale and economy of outsourcing to deliver high value services at super competitive rates to the end user.

Outsourcing web design is popular

One of the popular areas of outsourcing has been Web Design. Taking this route has proven to be one of the best means of getting a high quality website up and running for the small business owner with limited skills in HTML, Javascript, and PHP. The end user may not have all the skills needed for the creation of a high quality website such as conceptualization, planning, producing, post-production, research, and advertising of the web site. Using the outsourcing approach, each stage can be completed under close supervision of the employer so that he or she can become familiar with the process and stay involved in creating the end result.

What does SEO mean to me?

Search engine optimization, or SEO, is a fantastic method used to get Internet users the ability to find a website in the Search Engine Results Pages, or SERPS, of the major search engines. SEO is a very popular service to outsource. By using the process of SEO, a website’s visibility in the search engines is improved in the organic search results. Since SEO considers how search engines work by analyzing what people are looking for, the actual search terms or keywords people tend to type into search engines, and the high conversion rate of search engine traffic, SEO is considered one of the key ingredients in valuable and truly engaged users.

Improving Rank in the SERPS

Several methods can increase the position of a website within the search results pages of popular search engines like Google and Bing. By writing content that includes frequently searched keyword phrases, one can increase the visibility of that webpage. This is a result of the keywords which are relevant to a wide variety of search queries. By updating site content frequently, the search engine spiders will visit and index the website often. Doing this in addition to cross linking between pages of the same may also improve the site’s prominence. To outsource SEO services many individuals and organizations have turned to specialized online firms like Awesome Gig.

Social media marketing, a word of mouth freight train

A newcomer to the outsourcing scene that has gained a tremendous amount of steam is the practice of individuals and organizations outsourcing social media and social media marketing. Social media has become a powerful force on the Internet and in modern business. Social media provides a means for social interaction in a virtual environment which is enabled by easily accessible communication techniques like twitter, facebook, linkedin, digg and more. Social media has shifted the way organizations, communities, and individuals communicate. Due to the very powerful word of mouth nature of social media, many businesses pay close attention to it. This is an area that is easily outsourced for low cost.

Its an exciting time we live in where these virtual technologies and outsource services have enabled people to dynamically create and scale work in all sorts of fun and interesting ways.

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Search Engine Optimization is Still Important

In the age of social media and word of mouth advertising, many have neglected one of the early methods of traffic generation and that would be good old fashioned search engine optimization, or SEO. You may already be a guru when it comes to SEO, or you may be looking for some helpful tips in getting your SEO plan started. In either case, you should find some new nuggets of information that may be helpful to you here. SEO and the internet in and of itself continue to evolve, and while there certainly is no one magic bullet that will solve all SEO related issues, there are definitely steps you can take to help your site in the search engine results pages, or SERPS.

Before Anything Else, Write Awesome Content

We all want results, and we want them fast! Hold on just a minute though. In many competitive sports, there is often a saying that goes, ‘In order to go fast, you need to slow down.’ Sounds backwards don’t you think? It is backwards when you write it on paper, but if we take a closer look at how this thought process applies to SEO, we’ll see how this actually holds true. Before we can optimize for anything, you really want to focus on creating timeless content in your chosen niche, that readers will enjoy and get value from over the longest period of time possible. Simply writing about the ‘trend of the week’ in you niche is likely to get you nowhere.

SEO is a structured process. You need to complete step 1 before moving to step 2 and so on. You can almost think of it like you do about a journey though your favorite adventure style video game (In my case, The Legend of Zelda). You need to gain the correct tools along your journey before you can complete the objectives. You need the right weapons to beat the big bosses, and in SEO, you also must take the right steps to get your blog noticed in the search engines.

On Page Optimization Comes Next

Once you have that excellent article about a core topic in your niche, you can begin the process of ‘on page’ optimization. When we’re talking about SEO, we’re referring to the ability of your particular blog post or blog itself, to show up in the SERPS at Google or Bing for a particular keyword phrase. If you follow a structured approach to SEO, you will be surprised at how effective these techniques can be. The given phrase you are trying to target will now fit in technically to the actual webpage with regard to the actual HTML elements as well as the article itself. The search engines look for hundreds of signals to decide how to rank your page, and none of us know exactly what all the signals are, but one thing is for sure; Consistency in your keyword phrase via on page optimization will provide measurable results when used in combination with the Next step of off page optimization.

As an example, let’s say you are targeting ‘my awesome phrase’. When users type this into Google or Bing, you want to show up in the results.

Let’s take a look at how this consistency works. The more consistent you can be in your phrase, the better.

1. Use Pretty URLs
Pretty URL’s will allow you the ability to include your keyword phrase and are more search engine friendly.

2. Include your phase in the meta keywords of the html markup

<meta name=”keywords” content=”my awesome phrase” >

3. Include your phrase in the title tag of the html markup

<title>exampleblog.com – my awesome phrase</title>

4. Include your phrase in the meta description of the html markup

<meta name=”description” content=”this is some really great descriptive text that tells me exactly what this page is about in addition to mentioning my awesome phrase” >

5. Lastly, by default you will have already included ‘my awesome phrase’ in the body of the html markup of the page

Your article should include a few occurrences of ‘my awesome phrase’ in it. This naturally will be included in the body of the page, based on how most popular content management systems work.

A lot of this may sound like common sense, but it is important to place a lot of emphasis on this first step. I have done many off page optimization gigs for customers where I build targeted links for them and when I look at their page, I’m horrified. They may ask to rank for something like “Redneck Rebel Flags” and their phrase can’t be found *anywhere* in the content of the main page or in any of the specific html elements you should target when completing your on page seo. They merely have a static jpeg image of a rebel flag inserted into a non validated webpage. This would be an example of an on page SEO failure, and the off page optimization that comes next is going to be orders of magnitude less effective. To build a house, you first need a foundation.

Off Page Optimization

Off page optimization is the process of building quality links from other websites that point to your blog. Unfortunately I see many people rush straight to this step and ignore the more important aspects of SEO that we discussed above. It’s true that it takes patience and effort to get the first steps right, but the results you will reap from putting in the effort are more than worth it. There are many ways to get links such as social bookmarking, other blogs, article and general directories, forum comments, blog comments, link wheels, and many more.

By following these structured steps for your SEO, you’ll be ranking for your desired keywords in no time!