Archives for posts with tag: business

Do People Care if you have Backlinks?

Many people won’t really care, but the search engines will! The truth is, people don’t care if you have backlinks or not, but in reality, you need many incoming links that point to your site to get visitors and customers. There are several signals that the search engines will use to value your links including quantity, quality, page rank, html attributes, and more. The challenge in obtaining these links is just that, it’s challenging. No Pain, No Gain as it’s said. With that said, it’s in creating a page of superb quality that is the first step in getting others to link to it. People are not going to link to junk, they are going to link to awesome sites. This is the first step in beginning the process of getting links.

What do the popular sites do to get links?

When you browse around the web and wonder, how did ebay, amazon, myspace, twitter, facebook, and others become so popular and get the tens of thousands of links that point to their site? You’d be surprised that they don’t do a whole lot. The reason for this is that they provide a service or function that is worth linking to with no need to ask for links. If you’re like most folks, you’re most likely imagining how you could get links in this way. Without making it sound too easy, all you need to do is create value for your visitors. Create a resource and go-to destination for expert information in a given niche and the traffic will come.

I Need Help Getting Started

Sometimes, even once you’ve created your awesome service or website, you may not be finding the links and traffic coming in as quickly as you’d like. It’s difficult to set something into motion, it’s not as hard to keep it in motion. What is a rest, tends to stay at rest, and what’s moving, tends to stay moving. Ok, but what does that have to do with links and visitors to my site?! Well sometimes early on, you may need help in getting your link building campaign “into motion” and you wonder where to get links. How can you do this? Find other like minded people that will exchange links with you, or consider a social bookmarking campaign at a micro job portal. Once you can get the initial traffic moving, you’ll find it comes a lot easier as time goes by.

Find Sites Like Yours, Then Link to Them!

One way links are more highly valued than reciprocal links, but what some don’t know is that the ranking of the site you link to can have an effect on your page rank. Linking to other site in your niche that truly add value to your visitors experience may help your own site rank more highly!

Forum Links

Posting in forums that participate in your given niche are a great way to share and collaborate, as well as gain backlinks and traffic to your site. If you have experience with this, you realize that in addition to providing helpful and useful information via your postings, you can also find the answers to some of your most difficult questions that you may not find otherwise. Forums are where experts come together to collaborate and help each other. You can learn a lot by reading and contributing at this type of site. The great thing is that as you become a valued member of the community, many will check out your profile and if you have a link back to your site, you will get nice traffic.

With regard to forums, make sure to follow the rules.

  • Don’t spam the forum!
  • Use an avatar if possible.
  • Don’t get to crazy with your signature, it will come across as spammy.
  • Treat others the way you expect to be treated in the forums.
  • Add value, be respectful.
  • Respond frequently for best results!

Get Backlinks creating value adding comments at Blogs you enjoy

You may enjoy visiting your favorite blogs and reading up on the latest trends for your niche. Did you also know that you can get great targeted traffic from these blogs as well? You can, and it works by leaving thoughtful and valuable comments on blog posts that you enjoy. Many blogs will allow users to include a links back to their site when posting comments. This is a way to offer some value to the visitor in exchange for adding value by contributing useful comments. Great comments add value to a blog. Spam comments do not, so if you don’t have anything useful to add, don’t leave a comment!

Article Marketing Rocks

Article marketing is great! You gain many advantages with article marketing when in the hunt for obtaining links. The reason for this is that this adds them and context to your links, as well as the ability to tell a story and provide further resources via links. It can be a powerful method to get truly targeted traffic to your site. A random link out in the wild is not going to be as valuable as a links that is clicked as a result of reading a useful article, and having the desire to learn more about the topic discussed. Great articles increase your traffic if you write about topics that would interest your readers. So with article marketing you get a double whammy of power, the traffic that will naturally come from the article itself, as well as the link juice the article will give to the links in the search engines.

Directories Are a Good Source Of Links

An online web directory is an great location to add your website and gain a fast backlink. A directory is not a search engine but rather a collection of links that are organized by humans, into a useful structure of links within hierarchical categories. While not the number one way to build links, Web Directories are a great way to round out your link building.

Social Networking and Bookmarking

The popular social websites like Facebook and Twitter have really taken off in the past few years. Digg and Stumbleupon are also know to bring in huge amounts of traffic when used properly. You can utilize these sites in many ways. Creating and updating your own profiles with links to your site is a great way to be a part of the social media phenomenon. Outsourcing this task to others is also a great way to increase links and traffic back to your site.

Develop Search Engine Independence Over Time

In the beginning of your online business or website, you are going to need the search engines to help drive traffic to your site. Over time, your goal should be to build up enough targeting links and word of mouth that drive traffic to your site, without the dependency of traffic from the search engines. Search engines are a finicky, every changing phenomenon. By relying only on search engine traffic, you are putting all of your eggs into one basket, and what do we know about doing that type of thing?! Search engine traffic is great, but getting your own targeted traffic is better, and more valuable.

When you get permanent links on blogs, forums, web directories, article directories, and social bookmark sites, you can have good source of targeted traffic to your site that is more likely to visit consistently. Consider buying text links and marketing packages that will help you in this goal.


Search Engine Optimization is Still Important

In the age of social media and word of mouth advertising, many have neglected one of the early methods of traffic generation and that would be good old fashioned search engine optimization, or SEO. You may already be a guru when it comes to SEO, or you may be looking for some helpful tips in getting your SEO plan started. In either case, you should find some new nuggets of information that may be helpful to you here. SEO and the internet in and of itself continue to evolve, and while there certainly is no one magic bullet that will solve all SEO related issues, there are definitely steps you can take to help your site in the search engine results pages, or SERPS.

Before Anything Else, Write Awesome Content

We all want results, and we want them fast! Hold on just a minute though. In many competitive sports, there is often a saying that goes, ‘In order to go fast, you need to slow down.’ Sounds backwards don’t you think? It is backwards when you write it on paper, but if we take a closer look at how this thought process applies to SEO, we’ll see how this actually holds true. Before we can optimize for anything, you really want to focus on creating timeless content in your chosen niche, that readers will enjoy and get value from over the longest period of time possible. Simply writing about the ‘trend of the week’ in you niche is likely to get you nowhere.

SEO is a structured process. You need to complete step 1 before moving to step 2 and so on. You can almost think of it like you do about a journey though your favorite adventure style video game (In my case, The Legend of Zelda). You need to gain the correct tools along your journey before you can complete the objectives. You need the right weapons to beat the big bosses, and in SEO, you also must take the right steps to get your blog noticed in the search engines.

On Page Optimization Comes Next

Once you have that excellent article about a core topic in your niche, you can begin the process of ‘on page’ optimization. When we’re talking about SEO, we’re referring to the ability of your particular blog post or blog itself, to show up in the SERPS at Google or Bing for a particular keyword phrase. If you follow a structured approach to SEO, you will be surprised at how effective these techniques can be. The given phrase you are trying to target will now fit in technically to the actual webpage with regard to the actual HTML elements as well as the article itself. The search engines look for hundreds of signals to decide how to rank your page, and none of us know exactly what all the signals are, but one thing is for sure; Consistency in your keyword phrase via on page optimization will provide measurable results when used in combination with the Next step of off page optimization.

As an example, let’s say you are targeting ‘my awesome phrase’. When users type this into Google or Bing, you want to show up in the results.

Let’s take a look at how this consistency works. The more consistent you can be in your phrase, the better.

1. Use Pretty URLs
Pretty URL’s will allow you the ability to include your keyword phrase and are more search engine friendly.

2. Include your phase in the meta keywords of the html markup

<meta name=”keywords” content=”my awesome phrase” >

3. Include your phrase in the title tag of the html markup

<title> – my awesome phrase</title>

4. Include your phrase in the meta description of the html markup

<meta name=”description” content=”this is some really great descriptive text that tells me exactly what this page is about in addition to mentioning my awesome phrase” >

5. Lastly, by default you will have already included ‘my awesome phrase’ in the body of the html markup of the page

Your article should include a few occurrences of ‘my awesome phrase’ in it. This naturally will be included in the body of the page, based on how most popular content management systems work.

A lot of this may sound like common sense, but it is important to place a lot of emphasis on this first step. I have done many off page optimization gigs for customers where I build targeted links for them and when I look at their page, I’m horrified. They may ask to rank for something like “Redneck Rebel Flags” and their phrase can’t be found *anywhere* in the content of the main page or in any of the specific html elements you should target when completing your on page seo. They merely have a static jpeg image of a rebel flag inserted into a non validated webpage. This would be an example of an on page SEO failure, and the off page optimization that comes next is going to be orders of magnitude less effective. To build a house, you first need a foundation.

Off Page Optimization

Off page optimization is the process of building quality links from other websites that point to your blog. Unfortunately I see many people rush straight to this step and ignore the more important aspects of SEO that we discussed above. It’s true that it takes patience and effort to get the first steps right, but the results you will reap from putting in the effort are more than worth it. There are many ways to get links such as social bookmarking, other blogs, article and general directories, forum comments, blog comments, link wheels, and many more.

By following these structured steps for your SEO, you’ll be ranking for your desired keywords in no time!